Are you a skilled Marketing Manager with a passion for cloud technology and a drive to accelerate growth? If so, VEXXHOST, Inc. is seeking someone like you to join their team. As a premier cloud solutions provider, VEXXHOST specializes in creating robust B2B relationships using their expertise in cloud computing and virtualization platforms. As the Marketing Manager, you will play a key role in strategizing and implementing powerful marketing campaigns, managing PPC campaigns, overseeing multiple channels, and analyzing market trends to maintain a competitive edge. Join VEXXHOST and be a part of the company's forward momentum in the cloud computing industry. Apply now to take the next step in your marketing career.
About the Company
VEXXHOST, Inc. is a premier cloud solutions provider based in Pointe-Claire, Quebec, Canada. With our advanced infrastructure and expertise in open source technologies, we propel businesses towards unparalleled success. We specialize in creating robust B2B relationships by harnessing the power of cloud computing and virtualization platforms. Our goal is to help businesses thrive in the digital landscape by providing cutting-edge solutions and exceptional service.
Job Description
We are currently seeking a talented and motivated Marketing Manager to join our team. In this role, you will play a vital role in sculpting our marketing landscape and driving our company's growth. We are looking for someone with a skilled track record in PPC, deep IT experience, and a passion for cloud technology. As a Marketing Manager at VEXXHOST, you will have the opportunity to leverage AI tools, streamline campaigns, and scale processes to accelerate our company's success. If you are a proactive and results-driven individual with a strong background in B2B marketing and SaaS products, we want to hear from you.
Responsibilities:
Strategize and implement a powerful B2B-centric marketing strategy, enhancing SaaS product visibility and lead generation.
One of your primary responsibilities as a Marketing Manager will be to strategize and implement a comprehensive marketing strategy with a focus on B2B marketing. You will be responsible for enhancing the visibility of our SaaS products and generating leads that will contribute to our company's growth. By leveraging your expertise in the field, you will develop and execute targeted marketing campaigns that effectively reach our target audience and drive results.
Manage Pay-Per-Click (PPC) campaigns across various platforms to optimize reach and ROI.
As the Marketing Manager, you will be responsible for managing Pay-Per-Click (PPC) campaigns across various platforms. Your goal will be to optimize reach and maximize return on investment (ROI). With your advanced skills in PPC campaign management and optimization, you will develop and execute effective PPC strategies that align with our marketing goals. By continuously monitoring and analyzing campaign performance, you will make data-driven decisions to optimize results and drive business growth.
Oversee multiple channels, including digital marketing, email campaigns using Lemlist, social media, and event initiatives.
In this role, you will oversee multiple marketing channels, including digital marketing, email campaigns using Lemlist, social media, and event initiatives. Your responsibility will be to ensure that all marketing efforts across these channels are aligned with our overall marketing strategy and brand positioning. You will work closely with the marketing team to develop and execute engaging and impactful campaigns that effectively reach our target audience and drive desired outcomes.
Elevate brand positioning and enact a robust brand management process.
As the Marketing Manager, you will play a crucial role in elevating our brand positioning. You will work closely with the marketing team to develop and implement a robust brand management process that ensures consistent and cohesive brand messaging across all touchpoints. By effectively communicating our brand values and differentiators, you will enhance our brand reputation and establish VEXXHOST as a leader in the cloud services industry.
Enable lead generation in partnership with the sales force through Salesforce CRM.
Another key responsibility of the Marketing Manager will be to enable lead generation in partnership with the sales force through Salesforce CRM. You will collaborate closely with the sales team to develop and execute marketing campaigns that generate qualified leads. By effectively utilizing Salesforce CRM, you will track and analyze lead data to optimize lead generation strategies and drive business growth.
Develop and curate compelling website content, working in tandem with web designers to continually improve the user experience.
In this role, you will be responsible for developing and curating compelling website content. You will work closely with web designers to continually improve the user experience and ensure that our website effectively communicates our brand messaging and value proposition. By regularly updating and optimizing website content, you will attract and engage visitors, driving conversions and contributing to our overall marketing goals.
Analyze market trends within the cloud services industry, adapting strategies to maintain competitive edge.
As the Marketing Manager, it will be essential for you to stay up-to-date with market trends within the cloud services industry. You will analyze market trends and competitor strategies to identify opportunities and adapt our marketing strategies accordingly. By staying ahead of the curve, you will help maintain our competitive edge and ensure that our marketing efforts resonate with our target audience.
Report on campaign performance, translating analytics frameworks into actionable insights.
A significant part of your role as a Marketing Manager will be to report on campaign performance and translate analytics frameworks into actionable insights. By regularly analyzing campaign data, you will identify trends, opportunities, and areas for improvement. You will present these insights to the marketing team and other key stakeholders, helping to inform future marketing strategies and optimize campaign performance.
Control marketing budget allocation, maximizing the effectiveness of each dollar spent.
As the Marketing Manager, you will be responsible for controlling the marketing budget allocation. You will work closely with the finance team to ensure that the marketing budget is effectively allocated and maximized. By leveraging your expertise in budget management, you will make strategic decisions to optimize the effectiveness of each dollar spent, driving maximum ROI and contributing to our company's growth.
Cultivate a culture of innovation and improvement, leading the marketing team towards excellence.
In this role, you will have the opportunity to cultivate a culture of innovation and improvement within the marketing team. You will lead by example, inspiring and motivating team members to strive for excellence. By encouraging new ideas and promoting a collaborative work environment, you will foster personal and professional development within the team, driving innovation and ensuring our marketing efforts are continuously optimized.
Qualifications:
To be successful in this role, you should possess the following qualifications:
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- At least 5 years of marketing experience in the technology sector, with a focus on B2B marketing and SaaS products.
- Advanced skills in PPC campaign management and optimization.
- Familiarity with cloud services, virtualization platforms, and the application of AI within marketing.
- Proficient in Salesforce CRM, Google Analytics, Lemlist, and other digital marketing tools.
- Having knowledge of OpenStack would be appreciated.
- Successful track record of email campaign management and driving website content initiatives.
- Experience in scaling business processes quickly and establishing efficient workflows.
- Strong leadership capabilities, excellent communication skills, and a penchant for analytics.
Why Work with Us:
Working with VEXXHOST, Inc. offers a range of benefits and opportunities:
- Enjoy a competitive salary and benefits within a growth-oriented company atmosphere.
- Leverage innovative technology and contribute to the evolution of the cloud computing industry.
- Work within a collaborative environment that fosters personal and professional development.
- Experience a progressive work culture that rewards initiative and results.
Join our team and be part of a dynamic and forward-thinking company that is at the forefront of the cloud services industry. Apply today and contribute to our company's success!
To apply, visit: https://weworkremotely.com/remote-jobs/vexxhost-inc-marketing-manager-2
