The role of Account Supervisor, Creator (Influencer) at Zeno Chicago's digital team is a crucial one in driving the growth of the Chicago Creator practice. As an expert influencer engagement specialist, you will develop innovative influencer strategies and drive both new business and client programming. This includes optimizing strategies based on client objectives and budget, staying abreast of the ever-changing influencer landscape, and providing creative guidance to influencer partners. Additionally, you will be responsible for managing tactical timelines and plans, mentoring junior staff, and measuring the success of influencer programs. The ideal candidate will have extensive experience working with influencers across different segments and social channels, a firm understanding of FTC and disclosure guidelines, and exceptional client counsel skills. If you are a self-starter, collaborative team player, and enjoy thinking outside the box, this role is for you.
About The Role:
This role is for a seasoned influencer engagement expert within Zeno Chicago's digital team. This position will play a pivotal role in the continued growth of the Chicago Creator practice by driving both new business and existing client programming.
As an Account Supervisor, Creator, you'll be responsible for developing smart, creative influencer strategies, including both paid and earned engagement, across tiers and segments of influencers – from kids to parents, from food to family. You'll be expected to optimize these strategies based on client objectives, consumer target, budgets, and goals, and counsel clients on the ever-changing influencer landscape. In addition to being strategically sound, your thinking should be creative and fun – from a new way to engage influencers to a clever name or concept.
In addition to strategy-building, as an Account Supervisor, Creator, you'll be expected to drive client programming from start to finish. This will include detailed tactical timelines and plans, managing other junior staff, and an analytical approach to measuring success, including familiarity with measurement tools and industry benchmarks. As with Zeno culture, you'll be expected to jump in at every level, from influencer contract negotiations to tough client conversations. This also includes co-creating content with influencer partners by guiding them in their creative execution and copywriting.
The ideal candidate should have a deep roster of experience and knowledge of influencers across segments and social channels. This person should be an expert in the influencer space and have a confident understanding of FTC and disclosure guidelines. This person should have in-depth experience in communicating with influencers 1:1 in both a paid and earned capacity, including what is required to engage various influencers at different levels. This person should also understand best practice for demonstrating the impact of an influencer program, whether a direct conversion campaign or awareness/engagement. This position will also be expected to be the client-facing lead for influencer programming and should have strong client counsel and demeanor.
Responsibilities:
- Be creative: Love brainstorms and sharing new, out-of-the-box ideas.
- Be collaborative: Work well with colleagues at all levels, including mentoring and coaching junior staff.
- Be detail-oriented: Like hashing out and staying on top of all of the details of a program, from the initial timeline to managing a team.
- Be “good in a room”: i.e. be a strong presenter and good under pressure.
- Be a self-starter: Love taking on new challenges; join an already-booming practice and partner with us to help grow it further.
- Be willing to have fun: We love what we do and who we do it with, and hope you would, too!
Qualifications:
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after the last dose) and, if hired, present proof of vaccination before the start date. Candidates may request an accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- 5 years of experience in a client-facing digital, social, or influencer role.
- Any experience/knowledge working with influencers in a B2B capacity (plus).
- Additional social/digital experience in content creation, social strategy, or paid media (plus).
- Bachelor's degree in journalism, PR, marketing, or other related field.
- Comfortable with Microsoft Office applications, especially PowerPoint.
- Deep experience with influencer engagement across paid and earned, different tiers, and segments.
- Excellent time management skills and highly organized, with experience working simultaneously on multiple clients.
- Experience driving measurement efforts for a social, digital, or influencer program, including calculating benchmarks, engagement rates, and synthesizing data to demonstrate impact.
- Experience in client counsel and client Q & A conversations.
- Experience in creating social media content, whether directly or through an influencer.
- Experience in numerous client presentations, with strong speaking skills.
- Experience with top consumer brands (plus).
- Previous managerial experience or oversight of junior-level staff (plus).
- Strong problem-solving and natural leadership, with previous experience managing others.
- Strong understanding of influencer and social media landscape, including recent hot-button issues; fluent in consumer influencer marketing.
Additional Information
About Zeno Group
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our “Fearless Pursuit of the Unexpected,” we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, and a three-time winner of PRWeek's Best Places to Work. Zeno is a DJE Holdings Company.
About Our Benefits
Healthy, happy employees make Zeno better, so we have programs that support physical, mental, and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity, and support work/life balance. We offer a variety of medical, dental, and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups, which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays, and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
