Media Buyer And Performance Marketing Expert Scaled Ejob Insight

Media Buyer and Performance Marketing Expert

Are you a digital marketing wizard, seeking a role that challenges and excites your data-driven mindset? The Interaction Design Foundation is on the lookout for an exceptional Media Buyer and Performance Marketing Expert to join their team and help shape their customer acquisition strategy. As the world's leading online design school, IxDF is dedicated to building a better future for millions of people worldwide. With a remote work setup, a collaborative and supportive environment, and a focus on long-term excellence, this opportunity is perfect for individuals who thrive on complexity, innovation, and achieving phenomenal results. If you're ready to embark on a journey where sustained effort and consistency are the keys to success, then this is the role for you. Apply now and become part of an amazing organization that is making a difference in the design education industry.

Media Buyer And Performance Marketing Expert

Table of Contents

What is a Media Buyer?

Definition of a Media Buyer

A media buyer is a professional who specializes in purchasing and negotiating media space and time on behalf of their clients. Their main goal is to strategically place advertisements in various media outlets, such as television, radio, print, and online platforms, to reach the target audience effectively. They work closely with clients and advertising agencies to develop and implement successful media campaigns.

Roles and Responsibilities of a Media Buyer

The roles and responsibilities of a media buyer may vary depending on the organization and the nature of the campaigns they are managing. However, some common tasks include:

  1. Conducting market research to identify target audience demographics and media consumption patterns.
  2. Developing media plans that outline the most effective media channels and formats to reach the target audience.
  3. Negotiating and purchasing media space and time at the best possible rates.
  4. Monitoring and analyzing the performance of media campaigns to ensure they meet the set objectives.
  5. Adjusting media strategies and budgets based on campaign performance data.
  6. Collaborating with creative teams to develop compelling ad content that aligns with the overall campaign objectives.
  7. Ensuring compliance with industry regulations and ethical standards in advertising practices.

Skills Required for a Media Buyer

To excel as a media buyer, certain skills and qualifications are necessary. These include:

  1. Strong analytical skills: Media buyers need to analyze market data, target audience behavior, and campaign performance metrics to make data-driven decisions.
  2. Negotiation skills: Media buyers must negotiate with media vendors to secure the best rates and value for their clients.
  3. Excellent communication skills: Media buyers need to effectively communicate with clients, vendors, and internal teams to ensure smooth execution of campaigns.
  4. Attention to detail: Media buyers must be meticulous in planning, budgeting, and monitoring campaigns to ensure accuracy and success.
  5. Knowledge of media buying tools and platforms: Proficiency in media buying software and platforms allows media buyers to simplify and optimize their processes.
  6. Marketing and advertising knowledge: Understanding marketing and advertising principles helps media buyers strategize and execute effective campaigns.
  7. Time management and multitasking abilities: Media buyers often work on multiple campaigns simultaneously, requiring them to manage their time efficiently and handle multiple tasks effectively.

What is a Performance Marketing Expert?

Definition of a Performance Marketing Expert

A performance marketing expert is a digital marketing professional who focuses on driving measurable results for businesses through targeted marketing campaigns. Unlike traditional marketing, which may prioritize brand awareness and reach, performance marketing focuses on increasing conversions and achieving specific business goals. Performance marketing experts use data-driven strategies and techniques to optimize marketing efforts and maximize return on investment (ROI).

See also  VP of Brand Strategy and Development

Roles and Responsibilities of a Performance Marketing Expert

The roles and responsibilities of a performance marketing expert may vary depending on the organization and the specific goals of the marketing campaigns. However, some common tasks include:

  1. Developing and implementing performance marketing strategies that align with business objectives.
  2. Setting up and managing digital advertising campaigns on various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
  3. Conducting keyword research and optimizing paid search campaigns to maximize click-through rates (CTR) and conversions.
  4. Analyzing campaign performance metrics, such as cost per click (CPC), conversion rate, and return on ad spend (ROAS), and making data-driven adjustments for optimization.
  5. Managing budgets and allocating resources effectively to ensure maximum ROI.
  6. Conducting A/B tests to optimize landing pages, ad copy, and creative assets for better performance.
  7. Utilizing remarketing strategies to re-engage and convert previous website visitors or customers.
  8. Collaborating with creative teams to develop compelling ad content and landing pages that drive conversions.
  9. Staying updated on industry trends, best practices, and emerging technologies in performance marketing.
  10. Monitoring and reporting campaign performance to stakeholders, providing actionable insights and recommendations for improvement.

Skills Required for a Performance Marketing Expert

To succeed as a performance marketing expert, certain skills and qualifications are crucial. These include:

  1. Strong analytical and data-driven mindset: Performance marketing experts must be proficient in analyzing campaign data, identifying trends, and leveraging insights to optimize marketing efforts.
  2. Proficiency in digital advertising platforms and tools: Expertise in platforms like Google Ads, Facebook Ads Manager, and Google Analytics is essential for managing and optimizing digital campaigns.
  3. Understanding of audience targeting and segmentation: Performance marketing experts need to have a deep understanding of target audience demographics, behavior, and preferences to develop effective campaigns.
  4. Knowledge of SEO principles: Familiarity with search engine optimization (SEO) techniques is important for optimizing organic search performance and integrating SEO strategies with paid campaigns.
  5. Strong communication and collaboration skills: Performance marketing experts should be able to effectively communicate campaign results and recommendations to stakeholders, as well as collaborate with cross-functional teams.
  6. Creative problem-solving abilities: The ability to think critically and find innovative solutions to challenges is essential in performance marketing, as the landscape is constantly evolving.
  7. Continuous learning mindset: Performance marketing experts should stay updated on industry trends, attend webinars and conferences, and continuously seek new knowledge and skills to adapt to the changing marketing landscape.

The Interaction Design Foundation

Overview of the Interaction Design Foundation

The Interaction Design Foundation (IxDF) is the world's leading online design school. It offers high-quality, accessible design education to individuals and teams around the globe. Established in 2002, IxDF has grown to become a trusted provider of design courses, certifications, and resources.

Mission and Values of the Interaction Design Foundation

The mission of the Interaction Design Foundation is to democratize design education and make it accessible to everyone. IxDF believes that design can improve the quality of life for millions of people and contribute to creating a better future. The organization is committed to offering affordable, high-quality design courses and resources that empower individuals to develop their design skills and knowledge.

The values that guide the Interaction Design Foundation include:

  1. Accessibility: IxDF aims to make design education accessible to people from all walks of life, regardless of their location, financial background, or previous experience.
  2. Excellence: The organization strives for excellence in all aspects of its , including course content, instructor quality, and learning experience.
  3. Collaboration: IxDF believes in the power of collaboration and actively seeks partnerships with leading design experts and organizations to deliver the best possible learning resources.
  4. Empowerment: The foundation aims to empower individuals by providing them with the knowledge and skills needed to succeed in the design industry.
  5. Innovation: IxDF embraces innovation and stays at the forefront of design education by continuously updating its course offerings and incorporating emerging technologies and practices.
  6. Inclusivity: IxDF values diversity and promotes inclusivity in all aspects of design education, from course content to student support.

Remote Work Culture at the Interaction Design Foundation

The Interaction Design Foundation operates primarily as a remote company, with employees distributed across 30 countries. This remote work culture allows for a diverse and globally distributed team, fostering collaboration and cross-cultural exchange. Despite the physical distance, the organization maintains a strong sense of community and connection through regular video-based contact and periodic team trips.

The remote work culture at IxDF offers several advantages, including the ability to attract top talent from around the world, flexibility in work hours and location, and a supportive environment that values individual contributions and achievements. Remote work also allows for a healthy work-life balance and the opportunity to work with colleagues who are passionate about design education and making a positive impact in the world.

Job Description: Media Buyer and Performance Marketing Expert

Overview of the Job Position

The Media Buyer and Performance Marketing Expert position at the Interaction Design Foundation is a key role in driving and shaping the organization's customer acquisition strategy. The position involves managing and optimizing paid advertising campaigns across various media channels and platforms.

Responsibilities of a Media Buyer and Performance Marketing Expert

As a Media Buyer and Performance Marketing Expert at the Interaction Design Foundation, the main responsibilities include:

  1. Developing and implementing media strategies to effectively reach the target audience and achieve customer acquisition goals.
  2. Managing and optimizing paid ad campaigns on platforms such as LinkedIn, Google, and Meta.
  3. Analyzing campaign performance metrics to identify areas for optimization and adjusting strategies accordingly.
  4. Collaborating with internal teams, including creative teams, to develop compelling ad content that drives conversions.
  5. Allocating and managing ad budgets to maximize return on investment.
  6. Exploring and spearheading user acquisition in new ad channels, such as TikTok, to expand reach and effectiveness.
  7. Conducting in-depth ad targeting and audience segmentation to optimize campaign targeting.
  8. Crafting and fine-tuning visual assets and videos for paid ad campaigns, ensuring optimization for conversions.
  9. Implementing cognitive psychology and neuromarketing principles in ad copywriting to drive user engagement and action.
  10. Conducting A/B and conversion rate optimization on ads and landing pages to maximize performance.
  11. Ensuring data reconciliation and attribution accuracy to measure the impact and effectiveness of ad campaigns.
  12. Collaborating with the broader marketing team on projects and initiatives to support overall marketing strategies.
  13. Providing insights and decision-making support based on data analysis and campaign performance.
See also  Restaurant Chain Franchises Face Scrutiny From the FTC

Skills and Qualifications Required

To be successful in the role of a Media Buyer and Performance Marketing Expert at the Interaction Design Foundation, the following qualifications and skills are required:

  1. Experience with managing and growing large ad accounts, preferably in e-commerce or subscription-based business models.
  2. Strong understanding of subscription/recurring revenue business models and/or e-commerce.
  3. Strong analytical and data-driven approach to marketing, with expertise in A/B and data-driven decision-making.
  4. Proven track record of delivering acquisition growth through paid social campaigns.
  5. Excellent written communication skills, especially in crafting persuasive ad copy.
  6. Brand awareness and visual skills to ensure ad content aligns with the organization's brand identity.
  7. Passion for social media and staying up to date with the latest trends and best practices.
  8. Ethical standards and transparency in advertising practices.
  9. Modesty and continuous learning mindset to adapt to changing industry trends and techniques.
  10. Appreciation for diverse perspectives and the ability to work collaboratively with a global team.

Media Buyer And Performance Marketing Expert

Key Responsibilities of a Media Buyer and Performance Marketing Expert

Developing and Refining Paid Ads

One of the key responsibilities of a Media Buyer and Performance Marketing Expert is developing and refining paid ads across major advertising platforms, including LinkedIn, Google, and Meta. This involves creating compelling ad content and optimizing it based on campaign objectives, target audience demographics, and performance data.

Optimizing the User Journey

To ensure a seamless and effective user journey, Media Buyers and Performance Marketing Experts analyze and optimize each stage of the customer funnel. By identifying bottlenecks and areas for improvement, they can enhance the user experience and increase conversion rates.

Visual Mapping of Customer Journeys and Funnels

Media Buyers and Performance Marketing Experts visually map out customer journeys and funnels to gain a holistic understanding of the overall marketing strategy. This allows them to optimize the different touchpoints and fine-tune every aspect of the user experience, from high-level strategy to micro-copy and visual assets.

Managing and Optimizing Ad Spend

Effective management and optimization of ad spend are crucial for maximizing return on investment. Media Buyers and Performance Marketing Experts allocate budgets strategically and implement bid strategies that align with campaign goals, whether it's maximizing conversions, increasing brand awareness, or driving traffic.

Exploring New Ad Channels

To stay ahead in the ever-changing digital landscape, Media Buyers and Performance Marketing Experts explore and spearhead user acquisition in new ad channels. This could include emerging platforms like TikTok, where the experts take full-circle responsibility for making each new channel ROI positive.

Ad Targeting and Audience Segmentation

Successful ad campaigns rely on precise targeting and audience segmentation. Media Buyers and Performance Marketing Experts use their expertise to identify the most relevant audience segments for the campaigns and optimize targeting strategies for maximum effectiveness.

Crafting and Fine-Tuning Visual Assets and Videos

Compelling visual assets and videos play a crucial role in driving engagement and conversions. Media Buyers and Performance Marketing Experts collaborate with creative teams to craft and fine-tune visual assets and videos, ensuring they are optimized to resonate with the target audience and drive action.

Implementing Cognitive Psychology and Neuromarketing Principles

By applying principles from cognitive psychology and neuromarketing, Media Buyers and Performance Marketing Experts create ad copy that resonates with the target audience on a psychological level. They weave psychological insights into compelling micro-copy that seamlessly integrates with the visual elements, creating a cohesive and persuasive narrative that drives action.

A/B and Conversion Rate Optimization

A/B is a powerful tool for optimizing ad campaigns. Media Buyers and Performance Marketing Experts conduct A/B tests on ad creatives and landing page elements to identify statistically significant improvements and optimize conversion rates.

Data Reconciliation and Attribution Accuracy

To measure the impact and effectiveness of ad campaigns, Media Buyers and Performance Marketing Experts ensure data reconciliation and attribution accuracy between different platforms and tools. This allows them to accurately attribute conversions and determine the true impact of each campaign.

Creating Video Landing Pages

Video landing pages can significantly enhance the performance of ad campaigns. Media Buyers and Performance Marketing Experts spearhead the creation of video landing pages, taking full responsibility for drafting the layout, scripting the video content, and potentially integrating interactive elements that encourage viewer engagement and lead to higher conversion rates.

Collaboration with the Marketing Team

Media Buyers and Performance Marketing Experts collaborate closely with the broader marketing team to support overall marketing strategies and initiatives. This collaborative approach ensures alignment and maximizes the impact and effectiveness of marketing efforts.

Insights and Decision-making Support

Through data analysis and campaign performance monitoring, Media Buyers and Performance Marketing Experts provide insights and decision-making support to stakeholders. Their expertise in analyzing data and understanding campaign performance allows them to make data-driven recommendations for improving user acquisition and engagement strategies.

Qualifications and Skills for Success

Experience with Managing and Growing Large Ad Accounts

To succeed as a Media Buyer and Performance Marketing Expert, experience with managing and growing large ad accounts is crucial. This experience should preferably be in e-commerce or subscription-based business models.

See also  Pivots That Helped Businesses Through the Pandemic Have Endured

Understanding of Subscription/Recurring Revenue Business Models and E-commerce

A strong understanding of subscription/recurring revenue business models and e-commerce is essential for effectively managing performance marketing campaigns and optimizing user acquisition strategies.

Strong Analytical and Data-driven Approach

Media Buyers and Performance Marketing Experts need strong analytical skills and a data-driven approach to optimize campaign performance. They should be proficient in analyzing campaign data, identifying trends, and making data-driven decisions for campaign optimization.

Expertise in A/B Testing and Data-driven Marketing

Expertise in A/B testing and data-driven marketing is a key skill for Media Buyers and Performance Marketing Experts. They should have experience conducting A/B tests on ad creatives and landing page elements and utilizing data to optimize marketing strategies.

Proven Track Record of Acquisition Growth

A proven track record of delivering acquisition growth through paid social campaigns is highly desirable. Media Buyers and Performance Marketing Experts should have a history of driving measurable results and achieving campaign objectives.

Excellent Written Communication Skills

Excellent written communication skills, especially in crafting persuasive ad copy, are essential for Media Buyers and Performance Marketing Experts. They should be able to write compelling micro-copy that resonates with the target audience and drives action.

Brand Awareness and Visual Skills

Media Buyers and Performance Marketing Experts should have strong brand awareness and visual skills. The ability to quickly identify whether ad content aligns with the organization's brand identity is important for maintaining consistency and delivering a cohesive user experience.

Passion for Social Media and Current Trends

A passion for social media and staying up to date with the latest trends is valuable for Media Buyers and Performance Marketing Experts. They should be well-versed in the ever-changing landscape of social media platforms and understand how to leverage them for effective marketing campaigns.

Ethical Standards and Transparency

Media Buyers and Performance Marketing Experts should uphold ethical standards and act with honesty and transparency in all professional interactions. This includes complying with industry regulations and using transparent advertising practices.

Modesty and Continuous Learning

A sense of modesty and a continuous learning mindset are important qualities for Media Buyers and Performance Marketing Experts. They should recognize the importance of continuous learning and personal growth to adapt to changing industry trends and techniques.

Appreciation for Diverse Perspectives

Media Buyers and Performance Marketing Experts should appreciate diverse perspectives and ensure that every team member feels heard and respected for their unique insights. This fosters a collaborative and inclusive work environment.

Media Buyer And Performance Marketing Expert

Bonus Points

Experience in Creating Video Landing Pages

Experience in creating video landing pages is a bonus. Video landing pages can significantly enhance the performance of ad campaigns by providing an engaging and interactive user experience.

Management Experience

Management experience, even if the candidate does not enjoy being a manager, is a valuable bonus point. This experience demonstrates leadership skills and the ability to coordinate and collaborate with teams effectively.

SEO Experience

Experience with search engine optimization (SEO) is a bonus. Understanding SEO principles allows Media Buyers and Performance Marketing Experts to optimize organic search performance and integrate SEO strategies with paid campaigns.

Project Management Experience

Project management experience is a bonus. Media Buyers and Performance Marketing Experts often work on multiple campaigns simultaneously, and project management skills help ensure smooth execution and successful delivery.

Benefits of Working as a Media Buyer and Performance Marketing Expert at the Interaction Design Foundation

Working in a Team of Ad Specialists, Designers, and Analytics Engineers

As a Media Buyer and Performance Marketing Expert at the Interaction Design Foundation, you will have the opportunity to work in a team of ad specialists, designers, and analytics engineers. This collaborative environment fosters knowledge exchange, collective creativity, and continuous learning.

Full Responsibility for the Full Lifecycle of Ad Campaigns

You will have full responsibility for the full lifecycle of ad campaigns, from strategy and analysis to technical execution and implementation. This end-to-end ownership allows you to have a direct impact on campaign success and achievement of business goals.

Full-time Remote Position with Video-based Contact

The Interaction Design Foundation operates primarily as a remote company, offering a full-time remote position for their Media Buyer and Performance Marketing Expert role. This provides flexibility in work hours and location, allowing you to work from anywhere in the world. Regular video-based contact with colleagues ensures a strong sense of community and connection.

Focus on Character, Work Ethics, and Achievements

At the Interaction Design Foundation, the focus is on character, work ethics, and achievements rather than fluffy titles, political agendas, or corporate drama. Your colleagues will value your contributions and achievements, creating a supportive work environment that promotes growth and collaboration.

Highly Scalable Impact-driven Model

The Interaction Design Foundation employs a highly scalable impact-driven model, which has consistently achieved more than 50% growth year-on-year since 2013. As a Media Buyer and Performance Marketing Expert, you will be part of an organization that is making a positive impact on the lives of millions of people through design education.

Minimal Distance between Idea and Execution

At the Interaction Design Foundation, the distance between idea and execution is minimal. The organization embraces an agile approach with zero bureaucracy or corporate politics. This allows for efficient execution and a focus on tangible results.

Opportunity to Empower and Enrich Lives through Design Education

By working at the Interaction Design Foundation, you will have the opportunity to empower and enrich the lives of millions of people. The organization's mission to democratize design education aligns with the belief that affordable design education can improve the quality of life for humankind.

Idealism, High Performance, and Excellence

The culture at the Interaction Design Foundation combines idealism, high performance, and excellence. You will be part of a team that strives for continuous improvement, long-term thinking, and self-discipline. This commitment to excellence creates a stimulating and rewarding work environment.

Hands-on Attitude and Bias towards Action

At the Interaction Design Foundation, a hands-on attitude and bias towards action are valued. As a Media Buyer and Performance Marketing Expert, you will be encouraged to take initiative, execute your ideas, and deliver concrete results. This fosters a culture of accountability and tangible impact.

Media Buyer And Performance Marketing Expert

How to Apply

Application Process through the Interaction Design Foundation’s Careers Page

To apply for the Media Buyer and Performance Marketing Expert position at the Interaction Design Foundation, visit the organization's Careers page. The application process is conducted directly through their website, ensuring a streamlined and efficient process.

Additional Information about Work Culture and Values

To learn more about the work culture and values at the Interaction Design Foundation, visit their website. The organization provides additional information to help you gain insights into their approach, mission, and the opportunities available.

Importance of Applying Early

The Interaction Design Foundation advises candidates to apply early for the Media Buyer and Performance Marketing Expert position. Early applications increase the chances of being considered, as the organization values the adage “the sooner, the better.”

Conclusion

Summary of Media Buyer and Performance Marketing Expert Role

In summary, a Media Buyer and Performance Marketing Expert plays a crucial role in driving customer acquisition and optimizing marketing campaigns at the Interaction Design Foundation. This role involves developing and refining paid ads, optimizing the user journey, managing ad spend, and spearheading new ad channels. The Media Buyer and Performance Marketing Expert collaborates with the broader marketing team, provides insights and decision-making support, and contributes to the overall success of marketing strategies.

Impact and Benefits of Working at the Interaction Design Foundation

Working as a Media Buyer and Performance Marketing Expert at the Interaction Design Foundation offers several benefits, including the opportunity to work in a team of industry experts, full responsibility for ad campaigns, a fully remote position with video-based contact, focus on character and achievements, and the chance to contribute to an impactful and scalable model. The organization values a hands-on attitude, continuous learning, and a collaborative work environment.

If you're a digital marketing wizard with a data-driven and result-oriented work style, the Interaction Design Foundation may be the place for you to excel and make a meaningful impact through design education.

Media Buyer And Performance Marketing Expert

Scroll to Top